A new automated filling line was launched at Napitki Vmeste's Omsk plant, and the Sibirskaya Korona brand was relaunched for its 30th anniversary in a new format.
Napitki Vmeste (JSC AB InBev Efes), Russia's largest brewing company, continues large-scale modernization of its production facilities. On October 21, a new automated filling line was officially launched at the Omsk plant in Solnechny settlement, along with the relaunch of the legendary Sibirskaya Korona brand, celebrating its 30th anniversary this year.
The launch ceremony was attended by Omsk region governor Vitaly Khotsenko and company CEO Nikolai Tyurnikov. The governor personally inspected the renovated workshops and highly assessed the scale of technical re-equipment.
"Earlier we launched an aluminum can filling line and Natakhtari lemonade production, and today we relaunched the Sibirskaya Korona brand, including its non-alcoholic segment," noted Governor Vitaly Khotsenko.
Sibirskaya Korona returns in a new format. The company improved the brand's recipe — the taste and aroma have become more intense. The bottle received an original shape and new green color, and the label was redesigned with the return of the traditional historical element — the imperial crown. The updated non-alcoholic version will hit retail shelves this year.
The brand relaunch is timed to its 30th anniversary. Sibirskaya Korona's history began in 1996 when Omsk brewers first crafted it as a gift to their fellow citizens for the city's 280th anniversary. Within just a few years, the brand became known across the country and entered the premium segment leaders of the Russian beer market.
Key indicators of the Omsk facility:
- In 2025, Napitki Vmeste invested 1.8 billion rubles in equipment modernization at the Omsk plant;
- The Omsk plant produces 18 brands and 30 varieties, including BUD, Hoegaarden, Stella Artois;
- In just 9 months of 2026, the plant transferred nearly 5 billion rubles in excise taxes;
- The enterprise remains the largest taxpayer and leading exporter of finished goods in the region.
The enterprise workforce is steadily growing, along with average monthly wages. The company is also expanding its non-alcoholic line: earlier, Natakhtari lemonade filling and aluminum can packaging line were launched at the same site.
"Our task is to preserve the best, create new things, and set a high quality bar in the industry. We constantly invest in brand development, both new and long-familiar to consumers. This is what has allowed us to remain category leaders for many years," said Nikolai Tyurnikov at the production relaunch ceremony.
Since September 1, 2025, JSC AB InBev Efes operates under the commercial name Napitki Vmeste. The company manages 11 breweries across different regions of Russia — from Vladivostok to Kaluga. In 2024, the company's revenue reached 141 billion rubles, with net profit of 14 billion rubles.
Source: RBC Omsk
